I'd like to thank the academy...

When you’re trying to spread the Good word, sometimes you just have to think differently. You have to think like a virus. You have to study it. I like to think about HIV a lot. It’s kinda like when you were in grade school, playing tag, but for grown ups. “Tag - you’re it.” Only, after a while, everyone is it. Magical.

The internet is like that too, infecting everyone you know with your emails, IMs, friend of friend referrals. It’s disappointing that it stops there. I wish I could force these people into buying drug cocktails and selling their life insurance policies. However, the internet is still young, and I vow to continue to innovate.

If you’re reading this, you know by now, we have won a Crunchie for best viral marketing! Thanks to everyone we screwed over to get here! Most of all, thanks to you, Michael! You’re the best and I don’t care what everyone says about you.

Also, congrats to Tumblr for best thing since the internet!!! Two NYC companies who didn’t even show up to the award ceremonies. We are like rockstars.